Mackenzie Investments Fuels the Passion of Canadian Snow Sports Athletes with New Multi-Year Sponsorships

The following national sport organizations (NSOs) under the Snow Sports Canada umbrella will benefit from Mackenzie’s sponsorship: Alpine Canada, Biathlon Canada, Canada Snowboard, Canadian Freestyle Ski Association, Cross Country Canada, Nordic Combined Canada and Ski Jumping Canada. 

Mackenzie’s sponsorship will allow the NSOs to develop high performance teams by providing elite coaches, high caliber training facilities, top-notch equipment, technology and innovation. The commitment will also allow more emphasis on building youth participation and providing financial support for less established athletes.

Join us for a Fund-Raising Breakfast

Join Aviva Insurance and WinSport at a networking and fund-raising event to celebrate the naming of the Ski Jumping Canada and Nordic Combined Ski Canada’s National Teams. Keynote Speech “The Business of Performance” by Dr. Steve Norris. Dr. Norris is the Vice-President, Sport at WinSport Canada based in Calgary, Alberta, and is charged with bringing together world-leading performance & development programming and the incredible facilities afforded by Canada Olympic Park, the Canmore Nordic Centre, and the Olympic Speed Skating Oval to create the benchmark ‘Winter Sport Institute’ for Canada. Contact: Lillian Alderton 1 (604) 734 6800. 
 
Arrival & Networking 7:15 | Breakfast 7:30 | Team Naming 8:00 | Key Note Speech 8:10 | Optional COP Tour 8:30
 
October 21, 2014  
Canada Olympic Park
Cost - $100 ticket 
(optional $80 tax receipt)




Canadian Nationals Wraps up an Exciting Season


The 2013/2014 season ended in Whistler this past weekend, with challenging conditions the organizers manged to put on a great competition although the Large Hill had to be shortened to one round due to heavy coastal snowfall.  Big thanks to all the volunteers and staff who made our third consecutive National Championships at Whistler Olympic Park possible.  

Normal Hill Men:          Mackenzie Boyd-Clowes
Normal Hill Ladies:     Atsuko Tanaka
Large Hill Men:            Matthew Rowely
Large Hill Ladies:       Atsuko Tanaka 



Snow Sports Canada Picture Perfect for iON




Camera Company Set to Own The Snow as it Enters Canadian Market --

January 30, 2014 (Vancouver, BC) -- Snow Sports Canada announced today that it has signed a groundbreaking partnership agreement with iON America, a world-leading Point of View (POV) camera company, about to enter the Canadian marketplace. iON America is well established in the American snow market, having just been the Official Camera Sponsor of the Dew Tour in Breckenridge and signing on a number of high profile snow athletes as part of Team iON.  As the official camera of Snow Sports Canada, iON cameras will be used for video capture, enhanced real-time review and performance feedback by technical staff and coaches involved in Canada’s premier winter sports organizations.

“We are very excited to announce iON America as the first corporate partner for Snow Sports Canada,” says Steven Hills, Executive Director, Canada Snowboard. “The support of the corporate community is key to success for Canada’s athletes, and this multi-year commitment from iON will help drive financial stability for the seven National Sports Organizations that form Snow Sports Canada. This comes at a particularly exciting time as we are only a few days away from the 2014 Olympic Winter Games in Sochi, where our athletes are poised to own the snow.”

Snow Sports Canada is a unique and innovative partnership of seven of Canada’s premier winter sport organizations that have joined forces to support the overall development of winter sport in Canada. As a new marketing effort, Alpine Canada, the Canadian Freestyle Ski Association, Canada Snowboard, Cross Country Canada, Biathlon Canada, Ski Jumping Canada and Nordic Combined Canada have pulled together to leverage their assets to offer a more cohesive option to Corporate Canada and international brands.

“Coming into the Canadian marketplace with this multifaceted partnership with Snow Sports Canada is the ideal situation for iON Canada,” says Giovanni Tomaselli, Founder and CEO, iON America. “Leveraging seven of Canada’s snow sport organizations while introducing our product into the market is incredible. We know that Canada is the land of snow, and we can’t think of a better way to reach winter sport enthusiasts who want to capture and immediately share their snow experiences.”

iON is all about innovation and a desire to differentiate themselves, so breaking new ground in Canada with this partnership is a perfect match,” says Bill Cooper, Chief Operating Partner, TwentyTen Group, the Agency of Record for Snow Sports Canada. “The potential for engagement with consumers through Snow Sports Canada is extraordinary and iON is the first to harness this opportunity. We welcome their vision to dive into blue water and we look forward to nurturing a positive return on investment for both iON and the seven sports.

“The sponsorship industry is changing rapidly. It is no longer sufficient to approach corporate partnerships without strategy, integrated activation and a powerful story-building platform by which to create a meaningful connection with consumers. iON America is set to harness an incredible opportunity with Snow Sports Canada, and the timing couldn’t be better with their athletes taking centre stage in Sochi in a matter of days."

About iON America
iON America pioneered the concept of Shoot/Share™ Wi-Fi connectivity in point-of-view (POV) cameras with its aerodynamic and fully-waterproof Air Pro, Speed Pro, Adventure and The Game lines. Designed for pros and amateurs alike, iON cameras make it easy to capture and share high-definition video and still images, with Wi-Fi connectivity and free cloud storage. iON Americas experienced team has been involved in the design, development and manufacturing of digital imaging products worldwide for over 20 years. For more information, visit www.ioncamera.com and its social sites:

Whistler Olympic Park Appointed National Training Centre


Whistler, BC:  Whistler Sport Legacies, Ski Jumping Canada and Nordic Combined Canada announced today that Whistler Olympic Park in addition to WinSport Canada Olympic Park has been appointed National Training Centre for Ski Jumping and Nordic Combined.

Curtis Lyon, Chairman and High Performance Director of Ski Jumping and Nordic Combined Canada, stressed: “We are extremely excited and honored to announce Whistler Olympic Park as an official training center of our National Ski Jumping and Nordic Combined teams.  The ski jump facilities in the Callaghan Valley are among the best in the world and the perfect place for our athletes to hone their skills and challenge the world’s best. We see the venue as integral part of the sport in this country and one of the keys to our success.” This appointment undermines Whistler Olympic Park’s vision of becoming an international centre for sports excellence. Roger Soane, CEO of Whistler Sport Legacies explained: “This is a significant advancement on our journey to become a leader in the growth of sport. We are looking forward to working with Ski Jumping and Nordic Combined Canada on the development of young athletes.”

The Olympic ski jumps of 2010 are well known for their stable wind conditions and their modern hill profile which is very similar to the jumps in Sochi. This is why from January 27 until February 1, the National Ski Jumping Team will attend Whistler Olympic Park for their final training camp before heading to Russia for the Olympic Games. Spectators are welcome to cheer on the Olympic athletes like Atsuko Tanaka, Taylor Henrich and Mackenzie Boyd-Clowes (daily sessions Jan 27-Feb 1 at 10am & 1pm, subject to weather conditions; Park admission $10/car load).

Ski Jumping program “Flight 2022” to be launched in March

In conjunction with Whistler Sport Legacies’ longterm mission to grow sport, the ski jumping program “Flight 2022” will be launched in March 2014. Weekend ski jumping camps for children age 8-12 (March 1&2 and 8&9) will introduce kids to the sport on small snow bumps. Furthermore a 20 and 40 meter jump will be built this summer to enable beginner jumpers to get started. Soane explains: “We want to help build athletes for the future. Those small training jumps will provide safe and easy access to an exciting Olympic sport for local kids.”

Ski Jumping Canada helps launch snowsportscanada.ca



Site to be a source of expert content from national teams and staff

Looking to train like an Olympian or simply curious what an Olympic medalist eats for breakfast? Snow Sports Canada is launching a new site to help Canadians tap into the expertise of Canada’s top winter athletes, coaches and support teams. Snow sport enthusiasts can now go to www.snowsportscanada.ca for the latest tips and insight from Canada’s snow sports experts.

In March 2013, Alpine Canada, the Canadian Freestyle Ski Association, Canada Snowboard, Cross Country Canada, Biathlon Canada, Ski Jumping Canada and Nordic Combined Canada joined forces to create Snow Sports Canada. Bringing together an impressive roster of athletes and training professionals, these seven National Sport Organizations now offer Canadians a unique look into the world of elite winter sport.
The new Snow Sports Canada web site will serve as a one-stop destination for all the latest information on snow sports in Canada. From news on the latest achievements of our top athletes to nutritional advice from team dieticians and training tips recommended by team strength and conditioning coaches, the site will have something for everyone. Whether you are an elite athlete or just a beginner, this site has the information to ensure you get the most out of your day on the snow.

Canada is a country built on winter sport and a passion for the outdoors. Be part of it all at www.snowsportscanada.ca.

BIG DAY!

Powered by Blogger.